I lead paid acquisition and marketing operations for a portfolio of companies through BrandDesign Co., and I build the systems that make each program repeatable. Millions in cumulative spend across Google, Meta, Bing, OpenAI/ChatGPT, Yelp, direct mail, billboards, radio, and TV.
Google, Meta, Bing, OpenAI/ChatGPT, Yelp, and direct mail, tracked back to booked appointments and revenue rather than clicks.
The plumbing that makes a program repeatable: CRM setup and integration, referral intake, attribution dashboards, lifecycle email, speed-to-lead automation.
Fractional CMO to 10+ companies: budgets, hiring, strategy, reporting, and vendor management. I help companies stand up their first in-house marketing role, then step back.
Client names appear where I have permission; the rest are described by industry.
A real estate investment company was paying about $1,600 per lead. Within the first month the cost per lead was $300, and within 30 days the same budget was producing booked appointments at the old cost per lead. The account has held that level since June 2026.
A real estate client was ready to abandon Google Ads because ad cost exceeded attributed revenue. In the first month we beat the previous vendor’s six-month results on less spend; by month four it was the most profitable channel in the company.
For CWF, a $30M+ water and fire restoration company, I run the partner program: $50,000+ in prizes a year, tiered cash referrals, a plumbers-only pinball tournament series, and casino nights. I built the partner portal and Salesforce integration so every referral lands in the CRM as a Lead tied to the partner’s Account, with no manual entry.
The same restoration company relied on referrals for most of its new work. Google Ads is now its largest paid source of new leads, regularly 30% or more of all new leads in a month, and Meta Ads runs as a second, consistently profitable channel.
For a multisite casino in Dublin, Ireland, I deduped and cleaned an ~11,000-record member list, then built the weekly email program on top of it with an eight-week content calendar.
English and Spanish, local SEO pages for six metro areas, and state advertising-disclosure requirements designed in from the first page. Built to generate appointment requests, not to look like a brochure.
Six U.S. storefronts, a $20M+ wholesale branch, and two private roofing material brands brought under one identity, from storefront signage to product lines.
At Sharper I ran the entire marketing function for the parent company and its child companies (about $6 million in combined revenue), including the content system behind the Ready to RISE podcast: titles, descriptions, tags, and 25 social captions per episode.
At First Baptist Church of Bridgeport I started the media and marketing function: first-ever Meta and Google Ads, a TV broadcast, a YouTube channel grown to 1,000+ subscribers and monetization, and community events drawing 2,400+ with volunteer teams of up to 200.
The Other End of the Leash, The Real Doodle Co.’s YouTube channel, grew from zero to 4,000+ subscribers and monetization alongside the business’s custom site, SEO, Meta campaigns, and merch line.
Websites, landing pages, and funnels I designed and built for clients, churches, and my own brands. Most run on Vercel or GoHighLevel with CRM and ad tracking wired in.
Home services (restoration, plumbing, landscaping, tree service), construction and roofing supply, real estate investing and wholesaling, insurance, food and restaurant, hospitality and gaming, pet, health and nutrition, SaaS and mobile apps, publishing and podcasting, e-commerce, recruiting and staffing, business coaching, nonprofit and church. Clients in the U.S., Ireland, and Egypt.